UNICEPTA launches new Executive News Briefing solution

UNICEPTA, the global market leader in media and marketing intelligence based in the UK has today announced the launch of its new Executive News Briefing solution in the United States.. This innovative media monitoring service that combines state of the art technology with human expertise addresses the need for more powerful resources to support business leaders in combating daily information overload. With all essential data outlined on a single page, senior level executives can quickly and easily understand and utilise their daily news coverage.
 

The tailor-made briefings, which take the form of high-level summaries in an interactive magazine-style format, help leaders and their teams capture opportunities and benefit from data-driven insights. As the global media landscape evolves and grows, it becomes increasingly more difficult for companies to stay on top of news coverage and determine which content is most relevant. This proves a challenge for C-suite executives and communication professionals alike as the ability to understand and interpret what information is crucial for developing strategy and making decisions becomes convoluted. UNICEPTA’s Executive News Briefing service offers a new solution to help solve these issues.

Combining human expertise and analysis with AI-powered crawling technology, the unique briefings capture relevant, ready to use content from over 460 million media sources, from every location to deliver a simpler, cleaner more useful solution for daily media briefings. While most media reviews simply focus on specific company coverage, UNICEPTA’s briefing solution goes further to deliver a broader, topic scope approach to provide valuable insight on the most important conversations and discussions to help executives understand what’s relevant.

“Maintaining pace with the evolution of the global media landscape is key to ensuring our customers have access to the data they need to capture opportunities and mitigate risks,” said Tom Marshall, Managing Director, UK, UNICEPTA. “This new solution helps filter theis growing amount of data by providing daily media monitoring and reporting with a range of insight and depth that combats information overload without the risk of omitting essential information.”

The new Executive News Briefing service incorporates multi-lingual, cross-media editorial summaries compiled and written by experienced senior editors, consultants and analysts from dedicated industry teams. Additionally, the service includes integrated social media coverage, clearly designed media analytics, combined with a state-of-the-art user experience which includes branded design, custom categories and more.