»Metrics Provide Diagnostics.
Humans Provide Insights.«
Our consultants breathe life into data.
Building on decades of experience in the media intelligence industry,
we advocate a people-first approach powered by an advanced tech stack.
Research-Led Consultancy
Navigating the media landscape to surface impactful insights that help tackle society’s most pressing challenges.
Based on a deep understanding of how ideas travel online, our team of expert consultants and analysts help organisations with a positive mission to harness the potential of media intelligence, taking a research-led approach to drive meaningful change.
OUR APPROACH
A rigorous consulting framework built on a research-led approach
PHASE 01
Discover
Impactful research starts with a clear and considered research problem.
We follow a consultant-led discovery process to unpack the research problem, bringing together key stakeholders to align on the project objectives and priorities.
PHASE 02
Design
Every research journey needs a roadmap.
In the next step, we build a custom research plan that draws on our topical expertise, methodological toolkit, and industry-leading tech stack.
PHASE 03
Investigate
We cast a wide net to explore the research problem from all angles.
The research and analysis get underway as we deploy a variety of techniques, ranging from discourse analysis and digital ethnography to social network analysis and audience segmentation.
PHASE 04
Distil
Isolating the “need to know” takeaways for maximum impact.
Our consultants compile key findings into a report tailored to your needs, highlighting strategic recommendations and opportunities for action in a forward-looking research pathway
Our Philosophy
Curious
As passionate researchers with individual expertise across a range of topics – from armed conflict to climate change, disinformation to D&I, and public health to human rights – our natural curiosity powers our research. Not limited to any one tool or platform, we go the extra mile in pursuit of results.
Academic
Our academic style of research design ensures that our methods are rigorous and our analysis meets the highest standards of data integrity. Together with creative storytelling for maximum impact in our insights and reporting output, our approach delivers the best of both worlds.
Embedded
Operating as an extension of your team, we pride ourselves on developing true research partnerships. Taking an embedded view of client engagements, we pool input from multiple internal and external stakeholders to achieve a solution that combines topical expertise and industry know-how.
Case Studies
COVID-19 and Conspiracy Theory
Mapping Anti-Vaccination and Anti-5G Communities During the Pandemic
The COVID-19 pandemic saw the mobilisation of various conspiracy theory communites - including anti-vaccination and anti-5G activists - but to what extent was this offline trend reflected on social media following the UK lockdown?
WHO and Infodemic Management
Using Digital Data to Get Ahead of the COVID-19 Infodemic
Among the many challenges presented by the COVID-19 pandemic, the resulting saturation of the information landscape can lead to confusion, mistrust, and risk-taking. How did we leverage digital data to support the WHO in a new innovative methodology?
Adapting to the New Media Landscape
Best Practice Guidance on How Brands Can Thrive in the Modern Media Landscape
Social issues have come to dominate the media agenda in recent years, making it harder for brands to penetrate and generate proactive coverage. How should communicators adapt to this new world and appeal to socially-conscious consumers?
Migrants and Misinformation
Understanding the Role That Misinformation Plays in Accelerating Harmful Narratives About Migrants
Social media is often a breeding ground for harmful narratives, especially impacting vulnerable communities - what can we learn about how this phenomenon influences discourse around migrants and refugees in selected countries in the Global South?
Our Experience
